Cedar Park Overhead Doors to Launch New Creative Campaign
Cedar Park Overhead Doors combats national garage door competition by releasing new television commercials, focused on promoting local Austin business.
AUSTIN, TEXAS – Cedar Park Overhead Doors (CPOD) plans to launch a new creative campaign on local news affiliates and cable providers in April, which will focus on the their long-time local Austin roots, new promotions on specific products for the 2015 year, and general messaging to promote the CPOD brand overall.
With Austin growing at such an incredible rate, this market is quickly gaining the attention of national companies who are eager to claim their stake in the game. The problem – many of the bigger national players do not have the same goal in mind when it comes to customer service, pricing, and warranties as many local Austin businesses do. While CPOD always welcomes friendly competition, they do not want to compete with businesses who are not willing to offer the same standard of customer service, quality craftsmanship and competitive pricing offered by other local garage door companies. Especially problematic is the use of deceptive advertising techniques through internet advertising.
“Desperate to get their piece of the ‘Austin pie’, these national players have gone as far as to pose as CPOD in an attempt to gain more local business”, says Don Grenier, owner of CPOD. “They buy the search phrase “Cedar Park Overhead Doors” in their online digital campaigns, they use local Austin phone numbers when their call center is often in another state, and their call center representatives mislead customers into believing they are doing business with the Real CPOD. These practices, in turn, create unhappy customers who think they are doing business with a local garage door company, when in fact they are being deceived and charged higher prices on products and services with a very limited warranty program.”
To combat and address this growing epidemic, CPOD plans to launch the new creative campaign to remind the local consumer to pay attention to whom they are actually doing business with and to remind the local consumers of their ongoing outstanding reputation in the Austin market.
“CPOD has been awarded the Angie’s List Super Service Award eight years in a row,” says Grenier. “We also have 4 and 5 star reviews on Yelp, Home Advisor and Houzz, along with an ongoing A+ Better Business Bureau rating. We work hard to earn our customers’ business and trust, providing them with the very best garage door and opener service in the greater Austin area. Without our satisfied customers, we wouldn’t be the company we are today.
The main goal of this new creative campaign is to shed a light on this growing trend of deception in the market, and to remind customers of the principles and values CPOD has been upholding for more than 30 years.
The new television commercials will be available for public viewing on our YouTube page and on the Cedar Park Overhead Doors website. For more information on Cedar Park Overhead Doors, visit our website at www.cpdoors.com
About Cedar Park Overhead Doors
For more than 30 years, CPOD has been installing the very latest in garage door openers, outside keypads and remotes, as well as steel doors, carriage-house doors, wood doors and the latest innovation – wood-free doors. And now, the HydroMist cooling system…
Cedar Park Overhead Doors is A-rated by the Better Business Bureau (BBB), an Angie’s List Super Service Award provider for the past eight years and a proud member of the International Door Association.
Visit the CPOD Showroom
Samples are available in the Cedar Park Overhead Door showroom off Hwy. 183, where customers will find everything they need to choose a new garage door, opener or HydroMist cooling system. A technician can visit a residence or business for a free estimate.
Cedar Park Overhead Doors warranties its work, provides 24-hour emergency service and offers free service calls.
NOTE TO EDITORS:
For inquiries or photos, please call Jennifer Leaver at 512.410.7971 or email firstname.lastname@example.org. Owner Don Grenier is available for further installation or product advice or for an interview.